Omar Mokhtar had a promising concept—but no clear direction. With LAILA, he transformed Suhoola’s pitch and market strategy in just weeks to uncover what truly resonated with customers and investors.

Challenges

At an early stage where everything felt like a guess, I needed data-driven clarity on which direction to take.

As a founder in the SHERAA Startup Dojo cohort 2025, Omar Mokhtar had developed Suhoola, an innovative ergonomic and hygienic ablution unit. While the concept showed promise, Omar faced the common startup challenge of refining his value proposition and identifying which aspects of his product would truly resonate with potential customers and investors.

Solution

Laila challenged my assumptions, validated my vision, and helped me move like a startup twice my size.

The collaboration with LAILA produced immediate and actionable insights that transformed Omar's approach to building Suhoola:

  • AI Concept Testing: Using LAILA's platform to quickly validate assumptions.

  • Real-Time Feedback: Gathering insights on which messaging sparked the most interest.

  • Strategic Positioning: Refining Suhoola's market approach based on validated data.

  • Stakeholder Preparation: Developing more compelling investor and partner pitches.

Enhanced Clarity and Avoiding the Common Startup Trap

Data-Backed Confidence and Sharp Messaging

Strategic Outreach and Precise Stakeholders Approach

Accelerated Decision-Making Without Lengthy Trial and Error

Conclusion

I say it half-jokingly, but Laila really did become my co-founder.

With a clear, validated value proposition in hand, Omar continues to build Suhoola with greater confidence and strategic focus. The insights gained through LAILA have positioned the company to more effectively communicate its unique value and connect with the right stakeholders.

Suholla

"At a time when everything felt like a guess, LAILA gave me clarity I didn’t know I needed. It wasn’t just data—it was confidence. Knowing which value props clicked sharpened my messaging, focused partner conversations, and made investor prep more strategic. It saved time, helped me avoid building in the wrong direction, and made the whole process feel grounded. Half-jokingly, LAILA became my co-founder—challenging assumptions, validating my vision, and helping me move like a startup twice my size."

Omar Mokhtar

Founder Of Suhoola

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